GOOGLE ADS

Google Ads is an online advertising platform that enables businesses to create and display ads across Google’s network, including search results and websites. Utilizing a pay-per-click model, it allows for precise targeting, performance tracking, and budget control, helping companies reach their audience effectively and drive conversions.Google Ads is an online advertising platform that enables businesses to create and display ads across Google’s network, including search results and websites. Utilizing a pay-per-click model, it allows for precise targeting, performance tracking, and budget control, helping companies reach their audience effectively and drive conversions.

TYPES OF GOOGLE ADS

  • Search Ads: Text-based ads that appear at the top of Google search results when users search for specific keywords. These are ideal for capturing intent-driven traffic.

  • Display Ads: Visual banner ads that appear on websites within the Google Display Network. These ads help with brand awareness and retargeting.

  • Video Ads: Ads that run on YouTube and other video platforms. They can be skippable or non-skippable and are effective for engaging audiences through storytelling.

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